The 2023 Dodge Challenger will mark the end of the line, at least for Challengers powered by gas engines. Yep, Dodge is going electric, and while that transition is happening in a big and splashy—and, shockingly, loud—way in the form of the new Challenger Daytona SRT EV, in the nearer term Dodge fans are being treated to a parade of Last Call special-edition models. Even though those all come in unique paint colors and with snazzy extras, Dodge has one more trick up its sleeve: A wild 3M wrap for 2023 Challengers that manages to incorporate all 14 of the muscle coupe’s available paint colors on a single car.
No, this isn’t some weirdo one-off art car Dodge is shopping for attention with at the upcoming SEMA show in Las Vegas—it’s an actual wrap that actual customers can purchase for $3,700. Per Dodge Garage, that doesn’t include installation, which it is recommended takes place at a professional 3M specialist local to you. It isn’t entirely clear how the wrap gets to you and/or the installer of your choice, but we figure Dodge ultimately will ship the necessary design to your installer post-sale.
No matter how the wrap finds itself wrapped on your new ’23 Challenger, it’ll look sweet as all get-out. Starting from the nose and working backwards, there are stripes of Plum Crazy, Frostbite, B5 Blue, Sublime, F8 Green, Go Mango, Sinamon Stick, Octane Red, Torred, Triple Nickel, Destroyer Grey, Granite, and White Knuckle stretching cross-ways atop the Challenger’s big body.
If your Challenger fails to terrorize your neighbors with future late-night burnouts and loud, full-throttle rips up the street—c’mon, you just know that anytime you hear a V-8 roar and someone flagrantly violating the peace, it’s probably a Dodge—this wrap will ensure you can assault their visual senses, too. Dodge should find ways to shove the Challenger in front of your other senses—gasoline smell, anyone? A perfect add-on for the Octane Red section! What if every stripe of color on this wrap also tasted like something? We’d enjoy Go Mango, Sublime, Plum Crazy, and Sinamon Stick, though we’re less certain about Triple Nickel (does it taste like an old coin?) or Frostbite (does your tongue just stick to it like a frozen pole?). Hey, we’re just idea people spittin’ ideas here, Dodge—so next time you need a hand marketing your dying muscle car, give us a call after CG Detroit, the graphics outfit behind this wrap.
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