Butlin’s has announced that it has a brand new uniform for its iconic Redcoats. The entertainment staff members will no longer wear the same outfits as they have for over a decade – and they think the 2024 options are much more modern.
The smart-casual uniforms will still have a bright red and white colour – after all you don’t want guests being unable to find any staff – but they won’t be as formal as the old red suit jackets and stiff trousers. The uniform was revealed this week by TV star Stephen Mulhern, who started his career as a Redcoat in the 1990s – plus, a statue of him has been erected at Westfield Shopping Centre in his hometown of Stratford. It’s a big week for Stephen!
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According to the brand, current Redcoats were involved in the design process and gave feedback on each item, how it can be used and how comfortable it is. The outfits can now be mixed and matched to complete a redcoats look that suits their needs and personality.
The new uniforms are also now made from made using recycled fabrics with improved stretch and breathability – which we’re sure the redcoats will need when putting on shows, chasing down little ones and leading games. The new-look uniform has been developed by UK brand Jermyn Street Design and will be rolled out at each resort from January 2024.
Stephen commented: "To be involved in the new Redcoat uniform launch and for Butlin’s to honour me with my own statue is a very proud day for me. Working as a Redcoat in Minehead played such an important part at the start of my career and I recommend this experience as the perfect platform to anyone looking to get into the entertainment world.
"I know first-hand just how much work goes into the role and providing the best holiday experience for families and how fun it truly is. I also know how much pride the brand takes in its uniform, with only trained Redcoats allowed the honour of wearing the jacket, so it’s brilliant to have the privilege of launching the new uniform".
So anyone looking to visit the parks should keep an eye out next year. But, you might not just be able to see a Redcoat uniform – you may be able to wear one.
Butlin’s is looking for new Redcoats to join its entertainment army. If you’re boisterous, creative and positive you might just make the cut. Alongside the new uniform, Butlin’s is introducing a brand-new Redcoats Academy in 2024. The exciting programme will give all-encompassing training to fresh recruits who want to develop their career in the entertainment industry.
The Academy won't just be your everyday work training either. Comprising vocal performance, dance, DJ-presenting and street theatre, the Academy is a comprehensive induction to showbiz.
Redcoat open auditions will be taking place across the country in November. Anyone taking part will need to perform a talent or skill in an energetic, 60 second piece. Open auditions take place in London, Manchester, Birmingham and Bristol next month from 10am at:
- Radisson Blu Hotel, Broad Quay, Bristol BS1 4BY – Monday 13th November
- Studio 25, 25 Church Street, Manchester M4 1PE – Tuesday 14th November
- Ibis Birmingham New Street Station, 21 Ladywell Walk, Birmingham, B5 4ST – Wednesday 15th November
- Prince of Wales Theatre, Coventry Street, London W1D 6AS – Thursday 16th November
Mike Godolphin, Entertainment Director at Butlin’s, said: "We’re incredibly proud of our history here at Butlin’s and know that our Redcoats are an iconic part of our brand identity. As the Home of Entertainment, we’re delighted to be launching both a new uniform and our Redcoats Academy.
"We know just how fun and rewarding being a Redcoat is and want to ensure we’re equipping our wonderful new recruits with the skills and experience they need to get the most from the role. The all-encompassing training programme is a one-of-a-kind experience that we’re thrilled to be able to offer.
"Being a Redcoat is the perfect platform to a career in the entertainment industry, so we’d really encourage anyone with an interest in learning more about entertainment and performance to join us on our upcoming recruitment open days". For more info or to register details ahead of time visit jobs.butlins.com/entertainment
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