Desperate pet owners are cutting back on food to make sure their furry friends have enough grub to survive.
The shocking cost-of-pets crisis is seeing a whopping four million owners forced to make savings on their weekly family shop in order to buy pet food.
A similar proportion are reducing energy consumption to cut costs so they can continue to care for their pet.
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Vet charity PDSA, which carried out the research, warned the “unsettling findings” reflect the stark reality for pet owners.
PDSA vet Lynne James said: “Hearing the lengths loving owners are having to go to so they can continue providing for them is heart-breaking.”
Many pet owners face a further hit in April when the Government’s energy price guarantee is set to come to an end. One in seven people has skipped meals due to the rising cost of living, according to a separate survey by Which?
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Rocio Concha, of Which?, said: “It’s hugely worrying that households across the country are forced to go hungry and sit in cold homes as they cannot afford basic essentials this winter."
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