Kimberley Walsh among celebs urging families to gather on sofas – here’s why

A host of celebrities including former Girls Aloud singer Kimberley Walsh, Diversity’s Jordan Banjo and Perri Kiely have joined forces to back the brilliant new BT Big Sofa Summit initiative.

BT – the largest provider of consumer mobile and fixed broadband communications services in the UK – wants to help the nation become greener by making small but important lifestyle changes.

As well as revealing how they have personally reduced energy waste, the stars will share advice on how you can hold a Big Sofa Summit today.

Furthermore, BT will show Brits how to cut household emissions – and bills – by explaining the benefits of the latest smart technology, including smart speakers, lighting, switches, thermostats and energy monitors.

Kimberley said: "The Big Sofa Summit wants to get you talking with your family, partner or housemate about the environment and the small things you can do to be a little bit greener. And the best thing is, you don’t need any fancy equipment or specialist expertise – just a desire to do your bit! It’s dead simple. Just take a seat and start chatting."

It might seem difficult to take any positives from Covid-19, but when it led to flights being grounded, there was a seven per cent reduction in global CO2 emissions.

Kimberley's Quickfire BT Big Sofa Summit Q&A

Q. What inspired you get involved with the BT Big Sofa Summit and what do you hope it will achieve?
A. With the busy lives we all lead I think making the small changes daily is the way forward to help climate change. All the things we discuss are things we know we can absolutely do to help contribute to a bigger change.

Q. Why is it important that the whole family are involved in understanding eco-friendly living to prevent a climate emergency?
A. Because that’s the only way that we can help the planet – everyone needs to do their bit, no matter if it’s kids or grandparents. It’s very much a case of teamwork makes the dream work.

Q. As a mum, what’s your biggest worry when it comes to climate change?
A. I think all parents just worry about the impact it will have on their children and the future generations.

Q. What are your top three tips for a more energy efficient home?
A. I think number one would be turning the heating down! I’m definitely guilty of having it all the way up when I don’t need to.
Secondly, setting a four-minute timer for your shower is a great way to save energy.
And lastly, I think it’s probably something as simple as turning lights off when I’m not using them. It might sound like it won’t make a difference, but the amount of energy waste you can cut down on by doing that will go a long way.

Then, earlier this year, the UK Government put climate change at the heart of economic recovery by awarding up to £40million in grants to help recovering businesses build back more sustainably. It couldn’t come at a better time.

Urgent action is now needed to reduce greenhouse gases, which trap the sun’s energy when fossil fuels are burned.

Recent extreme weather events across the world have brought home to all of us the effects of climate change. Indeed, a recent study* revealed that this is the third most important issue for people, after mental and physical health.

The study also found that almost half of us feel unequipped to make a difference. But you don’t need to be a world leader to help tackle the problem. In fact we can all reduce our personal carbon footprint from the comfort of our own living room.

Telecoms giant BT has long been a climate trailblazer. Almost 30 years ago, BT was one of the first companies to set a carbon footprint reduction target, and is now pledging to be net zero by 2030 for its own operations, and net zero by 2040 for its supply chain and customer emissions. BT already uses 100 per cent renewable electricity worldwide, and plans to move the majority of its 33,000 vehicles over to electric or zero-carbon-emissions vehicles by 2030.

Andy Wales, chief digital impact and sustainability officer for BT Group, said, “We all need to play our part in tackling climate change. That’s why, through The BT Big Sofa Summit, we’re asking people to get involved and talk about the small changes we can all make, with the help of tech, to create a greener home.”

  • Host your own Big Sofa Summit and spark the conversation about how you and your home could be greener. To get started and find out how smart tech can help visit BT.com/BigSofaSummit

*Livity BT Sustainability Report 2021.

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