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Men are twice as likely as women while three in 10 men aged 60 and above considered themselves to be so.<\/p>\n
And 40 per cent of Conservative-Leave voters say they are against wokeism \u2013 defined as being very aware of social problems such as racism and inequality.<\/p>\n
The survey showed that more than half of people feel politicians are using so-called culture wars to distract from other issues.<\/p>\n
It also found the term \u201cwoke\u201d is increasingly seen as an insult.<\/p>\n
Almost two thirds (62 per cent) of those polled said politicians \u201cinvent or exaggerate\u201d culture wars as a political tactic \u2013 up from less than half (44 per cent) three years ago, the research suggested.<\/p>\n
The research, by King\u2019s College London (KCL) and Ipsos UK, found that \u2013 ahead of a general election \u2013 the top issues people said would determine their vote include cost of living\/inflation and the NHS and social care.<\/p>\n
Third was the issue of Channel crossings.<\/p>\n
READ MORE: <\/strong> Outrage as ‘woke’ council accused of ‘writing out women’ over breastfeeding row<\/strong><\/p>\n But transgender rights and free speech were at the bottom of the list, with just one per cent of people saying these issues would determine their vote.<\/p>\n The research also found a growing sense that culture wars are a serious problem for UK society and politics, with a majority (52 per cent) now holding this view, up from 43 per cent in 2020.<\/p>\n Some 42 per cent of the public said they would consider it insulting to be described as woke, up from 24 per cent in 2020, with just over a quarter branding it a compliment, a percentage that has remained relatively stable in that time period.<\/p>\n Professor Bobby Duffy, director of the policy institute at KCL, said: \u201cThe speed and scale of the UK\u2019s adoption of \u2018culture war\u2019 issues and rhetoric in our media and politics has been one of the key trends of the last few years, and it has gone hand-in-hand with big shifts in public awareness and opinion.<\/p>\n \u201cBut opinion is also swinging against the use of these identity divisions, with one of the biggest shifts being the increase in the public\u2019s perception that politicians are inventing or exaggerating culture wars as a political tactic.<\/p>\n Don’t miss… <\/strong> \u201cThe evidence suggests it may not be a particularly successful approach to an election, as tiny minorities pick out culture war-related issues as important to how they\u2019ll vote.\u201d<\/p>\n Gideon Skinner, head of political research at Ipsos UK, said: \u201cWhile negative associations of \u2018woke\u2019 are rising, most people do not consider themselves to be either \u2018woke\u2019 or \u2018anti-woke\u2019.<\/p>\n \u201cAnd most people believe that other issues such as the cost of living, the NHS and asylum seekers crossing the Channel are likely to play a bigger role in the next election \u2013 even as they are not very optimistic that discussions over culture war divisions will slow down.<\/p>\n \u201cDespite people\u2019s concerns over the divisions that culture wars create, the issue shows little sign of going away, which means it\u2019s important to continue to look for ways to engage with the public and understand different perspectives so that they do not become entrenched.\u201d<\/p>\n
Red Arrows now Poisoned Arrows, and we can thank woke for that – Comment[COMMENT] <\/strong>
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